salwa, Author at Kleza

A Deep Dive into IT Outsourcing Trends

by salwa | Dec 10, 2024 | Blog

In today’s fast-paced business world, IT outsourcing trends are not just a strategy—it’s the star of the show! As technology evolves faster than ever, it can be hard to keep up. But here’s the secret: outsourcing isn’t just about saving costs—it’s about tapping into the right skills and innovations that can help your business stand out and stay ahead. In fact, the global market of outsourcing was valued at $260 billion in 2022 and is expected to skyrocket to at $700 billion by 2032. This is why it’s clear that outsourcing is a game-changer for business growth. 2024 is almost over, and it’s been a year full of exciting changes in IT outsourcing. In this blog, we’ll explore the top IT outsourcing trends 2025 shaping the industry and driving innovation. These strategies are designed to help you improve operations, boost services, and give you the tools you need to stay ahead. Let’s see how IT outsourcing can take your business to the next level!

What are IT Outsourcing Trends? Facts and Benefits!

IT outsourcing trends are smart way to streamline your business operations and focus on what matters most—your core activities. Moreover. by outsourcing certain IT functions, you can tap into specialized expertise and resources that might otherwise be costly or time-consuming to manage in-house.

Facts about IT Outsourcing Trends

IT outsourcing trends have become a popular strategy to streamline business operations and get external expertise. As a result, here are some key facts about IT outsourcing trends that highlight why so many companies are turning to this approach:

Over 90% of companies are enhancing their IT outsourcing by incorporating cloud technologies.
Approximately 94% of businesses engage in some type of IT outsourcing trends.
Manufacturers typically outsource between 70% and 80% of their finished goods.
India remains a top player in the global IT outsourcing trends industry.

Key Benefits of IT Outsourcing Trends

Outsourcing IT functions offers numerous advantages, from accessing specialized expertise to improving efficiency. Here’s how outsourcing can benefit different areas of your business:

Software Development: Outsourcing gives you access to skilled developers who can create tailored solutions that enhance customer experience, without the hassle of building an in-house team.
IT Support and Help Desk Services: IT issues can disrupt your business, but outsourcing help desk services ensures that your employees get the support they need—quickly and efficiently—without draining your internal resources.
Cybersecurity: Protecting your data from cyber threats is a top priority. Hence, by outsourcing cybersecurity, you get expert monitoring and protection, so your systems stay secure against the latest risks.
Data Management and Analytics: Handling big data can be overwhelming, but outsourcing these tasks gives you the tools and expertise to turn your data into actionable insights that can drive better decision-making.
Network Management: A stable, secure network is essential for your business. Outsourcing network management ensures your connectivity is reliable, with experts on hand to address any issues before they affect your operations.
IT Consulting: Navigating technology investments and digital transformation can be challenging. Therefore, outsourcing IT consulting gives you access to strategic advice that aligns technology with your business goals.

IT outsourcing trends help you save costs, access cutting-edge technology, and leverage the knowledge of experts—all while letting you focus on growing your business.

Top 8 IT Outsourcing Trends!

As technology continues to evolve, so does the landscape of IT outsourcing. Furthermore, in 2024, several key trends have shaped how you approach outsourcing, reflecting both advancements in technology and your business needs. Here’s a deeper dive into the top IT outsourcing trends 2025 that can benefit your business:

1. Artificial Intelligence (AI)

AI is no longer just a futuristic concept; it’s now a powerful tool in IT outsourcing. In addition, you can use AI to automate complex tasks, make smarter decisions, and boost efficiency. Outsourcing providers are integrating AI-driven solutions to handle operations like customer service and data analysis. Key benefits of AI outsourcing:

Boosts Efficiency: AI can handle routine tasks like answering customer questions, saving time.
Smarter Decisions: Helps you make better decisions based on data analysis.
Cost-Effective: Automates tasks so you don’t need to invest in expensive technology.
Enhanced Customer Service: AI-powered chatbots provide quick, personalized responses.

Example: If you’re running an online shopping platform, you could outsource customer service to a provider using AI-powered chatbots. These bots can answer routine questions, recommend products, and free up human agents to focus on more complex issues.

2. Machine Learning (ML)

Machine Learning helps your business improve systems over time by learning from data. This is why, by outsourcing ML, you can gain advanced services like predictive analytics, fraud detection, and personalized customer experiences. Benefits of leveraging ML in outsourcing:

Continuous Improvement: ML systems learn from data and offer better results over time.
Advanced Analytics: Get insights through predictive analytics for a competitive edge.
Reduced Risk: ML can help detect fraud and reduce financial losses.
Cost-Effective Innovation: Access advanced ML technology without heavy investment.

Example: A financial services company could outsource fraud detection to a provider using ML to identify suspicious activities more accurately.

3. Robotic Process Automation (RPA)

RPA uses bots to automate repetitive tasks like data entry and invoice processing, helping your team focus on higher-value work. Advantages of Implementing RPA Outsourcing:

Increased Productivity: Bots handle repetitive tasks, speeding up processes.
Error Reduction: RPA minimizes human errors and improves data accuracy.
Scalability: RPA scales with your business without needing additional staff.
Cost Savings: Automates processes, reducing operational costs.

Example: A healthcare provider might use RPA to process patient records and billing information more efficiently, cutting down on errors and freeing staff for patient care.

4. Low-Code Software Development

Low-code platforms let you build apps quickly using drag-and-drop features, enabling you to create custom apps without long development times. Moreover, outsourcing low-code development can make building tailored solutions more affordable. The top advantages of low-code software development are:

Faster Time-to-Market: Launch new apps quickly.
Lower Development Costs: Build custom apps more affordably.
User-Friendly: Non-technical teams can create apps.
Flexibility: Easily customize apps to suit your needs.

Example: A retail business could work with an outsourcing provider to develop a custom inventory management system using a low-code platform, allowing for faster deployment than traditional coding.

5. Platform-Independent App Development

You need to ensure that your app functions across all devices with platform-independent development. Thus, outsourcing this type of development helps you reach a broader audience by making sure your app works smoothly on iOS, Android, and Windows. The merits include:

Strategic Benefits of Platform-Independent App Development:
Lower Costs: One app works across all platforms, saving you money.
Faster Launch: Quickly launch a cross-platform app with outsourcing.
Access to Skilled Developers: Work with experts who specialize in cross-platform apps.
Broader Reach: Reach more users on different devices.

Example: A travel agency might outsource the development of a booking app that works on iOS, Android, and web to ensure customers have a seamless experience across devices.

6. Remote Work

As more employees work remotely, strong IT support is crucial. This is why, outsourcing key IT functions can help keep remote teams connected and productive. The key advantages of this IT outsourcing trend are:

Virtual Collaboration Tools: Platforms like Zoom or Teams enable collaboration.
Remote Desktop Management: IT support can access and fix computers remotely.
Secure VPNs: Ensure secure connections for remote workers.

Example: A global consulting firm could outsource its IT support to ensure all remote employees have access to the same tools and tech support, enabling smooth collaboration worldwide.

7. Blockchain Technology

Blockchain offers secure, transparent transactions and data management, and it’s becoming a key trend in IT outsourcing. How blockchain helps in outsourcing:

Supply Chain Management: Track products transparently.
Financial Transactions: Secure and verifiable financial records.
Data Integrity: Protect data from tampering.
Improved Efficiency: Blockchain simplifies processes, cutting out middlemen and speeding up transactions.

Example: A company managing a complex supply chain could outsource blockchain services to securely track every product step from factory to store, ensuring transparency and reducing fraud.

8. Virtual Reality (VR) and Augmented Reality (AR)

VR and AR are transforming industries by offering immersive experiences and interactive solutions. Thus, outsourcing VR/AR development can enhance user experiences and drive creative marketing. Key benefits of VR/AR outsourcing:

Enhanced Training: VR simulates real-life scenarios for training.
Improved Customer Experience: AR overlays helpful info on physical products.
Creative Marketing: VR/AR offers unique marketing experiences.
Cost Savings: Outsourcing VR/AR development can be more affordable than in-house.

Example: A real estate company could outsource the creation of a VR tour for their properties, allowing potential buyers to explore homes virtually, increasing engagement and making the sales process more interactive. In a nutshell, as 2024 ends, it’s clear that the year has brought significant shifts in IT outsourcing trends, empowering businesses to achieve greater efficiency, cost savings, and access to cutting-edge technology. Therefore, with these advancements, companies can stay ahead of the curve, optimize their operations, and focus on long-term growth. At Kleza, we offer the best outsourcing services that align with these cutting-edge trends. Whether you’re looking to enhance your IT support, manage your data more effectively, or develop custom software solutions, we have the expertise to meet your needs. Above all, our goal is to take the complexity out of it so you can focus on growing your business and achieving your goals. As we look toward 2025, we remain committed to helping you navigate the ever-evolving IT landscape. Ready to keep moving forward with the right solutions for your business? Visit us today to explore how Kleza can support your goals in the new year and beyond.

Want to Rank Higher on Google in 2024? Follow our 10 Tips Now

by salwa | Feb 16, 2024 | Blog

Google was founded over 25 years ago and despite various search engines in the market, it is still considered the best search engine worldwide. It dominates all other search engines with 81% of the market share. Hence, ranking higher on Google decides between the success and failure of your online business. It is crucial to rank on the first page, as 91.5% of the users don’t even go to the next page while searching. As easy as it sounds, appearing on the first page of Google requires consistent effort, strategic optimization, and adaptation. Google has a constantly changing algorithm that demands staying on top of it. Hence, we present 10 simple and practical tips to rank higher on Google in 2024. Follow these tips to boost your website’s visibility, attract more organic traffic, and ultimately rank on the first page.

Why is it important to Rank Higher on Google?

Google is the top search engine with 8.5 billion searches every day! When we search for something on Google, it gives results within the blink of an eye. These results aren’t just random results, they are shown after considering over 200 ranking factors of Google. This is why customers trust the page that appears on the first page of Google.

Additionally, a top position on Google SERP (Search Engine Result Page) enhances the visibility of your website. This visibility leads to more organic traffic as users tend to click on the first few results that appear on Google. Therefore, improving your website to rank high on SERPs, increases engagement and attracts more potential customers.

Best Tips to Rank Higher on Google in 2024

Despite the ever-changing algorithm of Google, it’s simple to identify what works for your online business and what doesn’t. We have gathered some of the best tips to help you easily rank higher on Google in 2024:

Understand your audience

A business exists because of its audience! To rank higher on Google, understanding your audience plays a key role. When you tailor your website according to the audience, the business automatically grows.

Some of the best ways to know your audience are:

Conduct data analysis
Perform surveys
Keep checking what works for the audience
Actively seek feedback
Do user testing
Know the demographics of the audience

Perform Excellent Keyword Research

If you aim to rank higher on Google, then keyword research is your best friend. Keywords make it easier for your website to be visible to the audience. By investing time and effort into comprehensive keyword research, you lay the foundation for a search engine optimization (SEO) strategy that can significantly impact your website’s visibility and overall online success.

For an effective keyword research, follow these tips:

Use keyword tools: Various online tools, such as Google Keyword Planner, SEMrush, or Ahrefs, help to discover relevant keywords. These tools provide insights into search volume, competition, and variations of keywords, to make informed decisions and rank higher on Google.
Add Long-Tail Keywords: Include more long-tail keywords in your content i.e. more detailed phrases to rank higher on Google. They may have lower search volumes, but they often bring in more targeted and qualified traffic.
Perform Competitor Analysis: Analyz the keywords your competitors are targeting. This can give valuable insights and help you identify gaps in your own strategy.
Follow Search Intent: Consider the intent or goal behind specific keywords – are your users searching for information, looking to make a purchase, or seeking reviews? Tailor your content to match the intent behind the keywords.
Do Regular Updates: Google algorithm is ever-evolving, and so are search trends. Regularly update your list of keywords to ensure they align with the current search behaviour of your audience.

Don’t compromise on Quality content

One of the key factors to rank higher on Google is high-quality content. Ensure that your website has the best quality content because Google identifies user-friendly content and then crawls it higher on the SERPs. It always gives first preference to original content that isn’t plagiarized. Even though AI like ChatGPT can help to generate content but ranking on Google requires something unique that sets you apart from others.

To ensure your content is user-friendly, keep these points in mind:

Relevance: Relate your content directly related to the user’s query.
Quality: Write well-structured and well-formatted content.
Readability: Keep it simple! Make your content understandable for a wide audience.
Engaging Headlines: Use short and relevant headlines that capture the user’s attention.
Regular Content Updates: Keep your content fresh by updating it regularly.

Do On-Page SEO

Did you ever think how does a page automatically show up on Google when you type a keyword? The answer is “On-page SEO”! Doing On-Page SEO is the art of optimizing a website’s content to align with search engines and enhance visibility.

Mastering on-page SEO involves strategic placement of keywords, creating compelling meta tags, optimizing images, and ensuring a seamless user experience. The step-wise process of doing on-page SEO to rank higher on Google is:

Title Tag Optimization: Create a unique title tag for each page. Plus, add the primary keyword in the beginning.
Meta Description: Write a concise meta description with the target keyword.
Header Tags: Use H1 for the main title and follow with H2, H3 for subheadings.
URL Structure: Create SEO-friendly URLs, include the target keyword if possible.
Keyword Placement: Place the primary keyword strategically throughout the content.
Internal Linking: Add links to other service pages within your website.
External Linking: Add links to authoritative and authentic external sources.
Page Loading Speed: Optimize images and code to load fasters.
Analytics and Monitoring: Monitor performance with tools like Google Search Console.

Perform Technical SEO

Technical SEO focuses on the infrastructure of your website to rank higher on Google. It is responsible for organic traffic as it improves the visibility of your site in search engines. Here are some of the key steps to enhance technical SEO:

Improve website speed
Ensure faster loading time of web pages
Submit sitemap to Google
Have a logical site structure for both users and search engines
Implement canonical tags to avoid duplicate content issues
Secure your website with SSL (Secure Socket Layer) for safe browsing
Customize 404 error pages for a better user experience
Integrate Google Analytics and other analytics tools to monitor website performance
Conduct regular technical audits to fix any issues affecting SEO performance.

Incorporate Multimedia

It’s 2024 and in this fast-paced era, people barely have the time to read the content on your website. This is where exactly multimedia comes into play! It includes images or videos that make content more attractive and visually appealing. Not only does it make your website more engaging but it also helps to attract more customers. Some of the best ways to incorporate multimedia are:

Use high-quality images
Include more infographics
Implement a mix of graphics and illustrations
Create short, compelling videos
Incorporate creative elements like quizzes and games
Create interactive videos or images
Integrate GIFs to add a touch of humor

Include Quality Backlinks

Backlinks are the foundation of your website and one of the major factors to rank higher on Google. They help to get organic traffic and improve site authority. However, getting quality backlinks on a regular basis can be a daunting task. But with these simple steps, you can build quality backlinks much more easily:

Guest Blogging: Write articles for well-known websites in your field. Put a link to your website in the author’s bio or the content, making sure it helps the reader.
Broken Link Building: Find broken links on other websites within your industry. Contact the person who owns the website, tell them about the broken link, and recommend replacing it with your website link.
Build Relationships with experts: Build connections with other bloggers, influencers, and industry experts. This can lead to organic backlinks as people are more likely to link to content from those they know and trust.
Social Media Promotion: Share your content regularly on various social media platforms. While social media may not directly impact rankings, it can attract attention and lead to organic backlinks.
Internal Linking: Create a strong internal linking structure within your website. This not only helps with user navigation but also distributes authority throughout your site to rank higher on Google..
Skyscraper Technique: Identify highly-ranking content in your niche and create a more improved version. Contact websites that are linking to that highly-ranking content and suggest they replace it with your improved version.
Resource Pages: Identify websites that have resource pages related to your content. Reach out and suggest adding your site as a valuable resource.
Monitor Your Competitors: Keep an eye on your competitors’ backlink profiles. If they have acquired backlinks from reputable sources, explore ways to get similar links for your site.
Dofollow backlinks: These are hyperlinks that tell search engines that your website is trustworthy. Use Dofollow backlinks to pass on “link juice”,and make your site more visible in search results.

Create Mobile-friendly website

In this digital age, everyone is constantly on their mobile phones. Hence, a mobile-friendly website is a necessity for your business to rank higher on Google. Google also prioritizes the websites that are optimized for mobiles. It follows mobile-first indexing for indexing and ranking websites.

Implement these SEO tips to create a mobile-friendly website:

Build a responsive design for all screen sizes
Optimize content according to mobile sizes
Optimize images to load faster
Simplify website navigation (Add easy to tap buttons)
Avoid using tiny fonts that may be unreadable on smaller screens
Keep meta tags concise, relevant, and engaging
Regularly test the website’s mobile usability
Ensure that your website is optimized for Google’s mobile-first indexing

Improve page speed

If your website is slow then your business will be left behind. In the rapidly-evolving world of the internet, speed can’t be overlooked to rank higher on Google. It values websites that load quickly because users prefer a seamless experience. Slow-loading pages can drive visitors away and negatively impact your rankings. To improve your page speed:

Optimize images: Compress images to reduce file sizes but recheck the quality.
Minimize code: Clean up unnecessary code and use efficient coding practices.
Enable browser caching: Allow browsers to store data, so returning visitors experience faster load times.
Reduce server response time: Optimize your server to respond quickly to user requests.
Use Content Delivery Networks (CDNs): Distribute your content across servers globally for faster loading times worldwide.
Minimize redirects: Too many redirects can slow down your website, so use them judiciously.
Optimize CSS and JavaScript: Streamline your stylesheets and scripts for faster loading.
Prioritize above-the-fold content: Ensure that the essential parts of your page load first.

Perform Schema Markup

Schema Markup is like a language that helps search engines understand the content on your website better. By adding structured data to your pages, you provide additional context to search engines, leading to more informative search results for users. Here are some important features about Schema Markup:

Rich snippets: Schema Markup can enable rich snippets that enhance your search results with additional information like star ratings, images, and more.
Improved visibility: Schema Markup can make your website stand out in search results, as it increases click-through rates. This ultimately helps you rank higher on Google.
Various schemas: Choose relevant schemas based on your content, such as articles, products, events, and reviews.
Use Google’s Structured Data Testing Tool: Ensure your markup is error-free and displays correctly in search results.
Keep it relevant: Implement a Schema Markup that accurately reflects the content on the page, providing value to both users and search engines.

Note: Strategies that work today may not yield the same results tomorrow due to evolving algorithms and user behavior. Remember, the key to rank higher on Google, lies in constant learning and adjusting your strategies based on real-time feedback and results.

Achieving a higher ranking on Google in 2024 is essential for the success of any online business. The ever-evolving nature of Google’s algorithm requires businesses to stay proactive and adopt various strategies. The provided 10 steps offer a comprehensive guide to boost your website’s visibility, organic traffic, and achieve a higher position in search engine results. Follow these simple steps to stay ahead of the curve and reach your goals easily.

If your mission is to rank higher on Google, then Kleza is your go-to solution. From digital marketing to website development, we leave no stone unturned to make your business successful. Our experts analyze your goals and create strategies to boost your online presence and deliver results. So, sit back and relax while we turn your business vision into a digital success story. Kleza is where innovation meets performance, and success is not just a goal; it’s a journey.