Google was founded over 25 years ago and despite various search engines in the market, it is still considered the best search engine worldwide. It dominates all other search engines with 81% of the market share. Hence, ranking higher on Google decides between the success and failure of your online business. It is crucial to rank on the first page, as 91.5% of the users don’t even go to the next page while searching. As easy as it sounds, appearing on the first page of Google requires consistent effort, strategic optimization, and adaptation. Google has a constantly changing algorithm that demands staying on top of it. Hence, we present 10 simple and practical tips to rank higher on Google in 2024. Follow these tips to boost your website’s visibility, attract more organic traffic, and ultimately rank on the first page.

Why is it important to Rank Higher on Google?

Google is the top search engine with 8.5 billion searches every day! When we search for something on Google, it gives results within the blink of an eye. These results aren’t just random results, they are shown after considering over 200 ranking factors of Google. This is why customers trust the page that appears on the first page of Google.

Additionally, a top position on Google SERP (Search Engine Result Page) enhances the visibility of your website. This visibility leads to more organic traffic as users tend to click on the first few results that appear on Google. Therefore, improving your website to rank high on SERPs, increases engagement and attracts more potential customers.

Best Tips to Rank Higher on Google in 2024

Despite the ever-changing algorithm of Google, it’s simple to identify what works for your online business and what doesn’t. We have gathered some of the best tips to help you easily rank higher on Google in 2024:

Understand your audience

A business exists because of its audience! To rank higher on Google, understanding your audience plays a key role. When you tailor your website according to the audience, the business automatically grows.

Some of the best ways to know your audience are:

• Conduct data analysis
• Perform surveys
• Keep checking what works for the audience
• Actively seek feedback
• Do user testing
• Know the demographics of the audience

Perform Excellent Keyword Research

If you aim to rank higher on Google, then keyword research is your best friend. Keywords make it easier for your website to be visible to the audience. By investing time and effort into comprehensive keyword research, you lay the foundation for a search engine optimization (SEO) strategy that can significantly impact your website’s visibility and overall online success.

For an effective keyword research, follow these tips:

• Use keyword tools: Various online tools, such as Google Keyword Planner, SEMrush, or Ahrefs, help to discover relevant keywords. These tools provide insights into search volume, competition, and variations of keywords, to make informed decisions and rank higher on Google.
• Add Long-Tail Keywords: Include more long-tail keywords in your content i.e. more detailed phrases to rank higher on Google. They may have lower search volumes, but they often bring in more targeted and qualified traffic.
• Perform Competitor Analysis: Analyz the keywords your competitors are targeting. This can give valuable insights and help you identify gaps in your own strategy.
• Follow Search Intent: Consider the intent or goal behind specific keywords – are your users searching for information, looking to make a purchase, or seeking reviews? Tailor your content to match the intent behind the keywords.
• Do Regular Updates: Google algorithm is ever-evolving, and so are search trends. Regularly update your list of keywords to ensure they align with the current search behaviour of your audience.

Don’t compromise on Quality content

One of the key factors to rank higher on Google is high-quality content. Ensure that your website has the best quality content because Google identifies user-friendly content and then crawls it higher on the SERPs. It always gives first preference to original content that isn’t plagiarized. Even though AI like ChatGPT can help to generate content but ranking on Google requires something unique that sets you apart from others.

To ensure your content is user-friendly, keep these points in mind:

• Relevance: Relate your content directly related to the user’s query.
• Quality: Write well-structured and well-formatted content.
• Readability: Keep it simple! Make your content understandable for a wide audience.
• Engaging Headlines: Use short and relevant headlines that capture the user’s attention.
• Regular Content Updates: Keep your content fresh by updating it regularly.

Do On-Page SEO

Did you ever think how does a page automatically show up on Google when you type a keyword? The answer is “On-page SEO”! Doing On-Page SEO is the art of optimizing a website’s content to align with search engines and enhance visibility.

Mastering on-page SEO involves strategic placement of keywords, creating compelling meta tags, optimizing images, and ensuring a seamless user experience. The step-wise process of doing on-page SEO to rank higher on Google is:

• Title Tag Optimization: Create a unique title tag for each page. Plus, add the primary keyword in the beginning.
• Meta Description: Write a concise meta description with the target keyword.
• Header Tags: Use H1 for the main title and follow with H2, H3 for subheadings.
• URL Structure: Create SEO-friendly URLs, include the target keyword if possible.
• Keyword Placement: Place the primary keyword strategically throughout the content.
• Internal Linking: Add links to other service pages within your website.
• External Linking: Add links to authoritative and authentic external sources.
• Page Loading Speed: Optimize images and code to load fasters.
• Analytics and Monitoring: Monitor performance with tools like Google Search Console.

Perform Technical SEO

Technical SEO focuses on the infrastructure of your website to rank higher on Google. It is responsible for organic traffic as it improves the visibility of your site in search engines. Here are some of the key steps to enhance technical SEO:

• Improve website speed
• Ensure faster loading time of web pages
• Submit sitemap to Google
• Have a logical site structure for both users and search engines
• Implement canonical tags to avoid duplicate content issues
• Secure your website with SSL (Secure Socket Layer) for safe browsing
• Customize 404 error pages for a better user experience
• Integrate Google Analytics and other analytics tools to monitor website performance
• Conduct regular technical audits to fix any issues affecting SEO performance.

Incorporate Multimedia

It’s 2024 and in this fast-paced era, people barely have the time to read the content on your website. This is where exactly multimedia comes into play! It includes images or videos that make content more attractive and visually appealing. Not only does it make your website more engaging but it also helps to attract more customers. Some of the best ways to incorporate multimedia are:

• Use high-quality images
• Include more infographics
• Implement a mix of graphics and illustrations
• Create short, compelling videos
• Incorporate creative elements like quizzes and games
• Create interactive videos or images
• Integrate GIFs to add a touch of humor

Include Quality Backlinks

Backlinks are the foundation of your website and one of the major factors to rank higher on Google. They help to get organic traffic and improve site authority. However, getting quality backlinks on a regular basis can be a daunting task. But with these simple steps, you can build quality backlinks much more easily:

• Guest Blogging: Write articles for well-known websites in your field. Put a link to your website in the author’s bio or the content, making sure it helps the reader.
• Broken Link Building: Find broken links on other websites within your industry. Contact the person who owns the website, tell them about the broken link, and recommend replacing it with your website link.
• Build Relationships with experts: Build connections with other bloggers, influencers, and industry experts. This can lead to organic backlinks as people are more likely to link to content from those they know and trust.
• Social Media Promotion: Share your content regularly on various social media platforms. While social media may not directly impact rankings, it can attract attention and lead to organic backlinks.
• Internal Linking: Create a strong internal linking structure within your website. This not only helps with user navigation but also distributes authority throughout your site to rank higher on Google..
• Skyscraper Technique: Identify highly-ranking content in your niche and create a more improved version. Contact websites that are linking to that highly-ranking content and suggest they replace it with your improved version.
• Resource Pages: Identify websites that have resource pages related to your content. Reach out and suggest adding your site as a valuable resource.
• Monitor Your Competitors: Keep an eye on your competitors’ backlink profiles. If they have acquired backlinks from reputable sources, explore ways to get similar links for your site.
• Dofollow backlinks: These are hyperlinks that tell search engines that your website is trustworthy. Use Dofollow backlinks to pass on “link juice”,and make your site more visible in search results.

Create Mobile-friendly website

In this digital age, everyone is constantly on their mobile phones. Hence, a mobile-friendly website is a necessity for your business to rank higher on Google. Google also prioritizes the websites that are optimized for mobiles. It follows mobile-first indexing for indexing and ranking websites.

Implement these SEO tips to create a mobile-friendly website:

• Build a responsive design for all screen sizes
• Optimize content according to mobile sizes
• Optimize images to load faster
• Simplify website navigation (Add easy to tap buttons)
• Avoid using tiny fonts that may be unreadable on smaller screens
• Keep meta tags concise, relevant, and engaging
• Regularly test the website’s mobile usability
• Ensure that your website is optimized for Google’s mobile-first indexing

Improve page speed

If your website is slow then your business will be left behind. In the rapidly-evolving world of the internet, speed can’t be overlooked to rank higher on Google. It values websites that load quickly because users prefer a seamless experience. Slow-loading pages can drive visitors away and negatively impact your rankings. To improve your page speed:

• Optimize images: Compress images to reduce file sizes but recheck the quality.
• Minimize code: Clean up unnecessary code and use efficient coding practices.
• Enable browser caching: Allow browsers to store data, so returning visitors experience faster load times.
• Reduce server response time: Optimize your server to respond quickly to user requests.
• Use Content Delivery Networks (CDNs): Distribute your content across servers globally for faster loading times worldwide.
• Minimize redirects: Too many redirects can slow down your website, so use them judiciously.
• Optimize CSS and JavaScript: Streamline your stylesheets and scripts for faster loading.
• Prioritize above-the-fold content: Ensure that the essential parts of your page load first.

Perform Schema Markup

Schema Markup is like a language that helps search engines understand the content on your website better. By adding structured data to your pages, you provide additional context to search engines, leading to more informative search results for users. Here are some important features about Schema Markup:

• Rich snippets: Schema Markup can enable rich snippets that enhance your search results with additional information like star ratings, images, and more.
• Improved visibility: Schema Markup can make your website stand out in search results, as it increases click-through rates. This ultimately helps you rank higher on Google.
• Various schemas: Choose relevant schemas based on your content, such as articles, products, events, and reviews.
• Use Google’s Structured Data Testing Tool: Ensure your markup is error-free and displays correctly in search results.
• Keep it relevant: Implement a Schema Markup that accurately reflects the content on the page, providing value to both users and search engines.

Note: Strategies that work today may not yield the same results tomorrow due to evolving algorithms and user behavior. Remember, the key to rank higher on Google, lies in constant learning and adjusting your strategies based on real-time feedback and results.

Achieving a higher ranking on Google in 2024 is essential for the success of any online business. The ever-evolving nature of Google’s algorithm requires businesses to stay proactive and adopt various strategies. The provided 10 steps offer a comprehensive guide to boost your website’s visibility, organic traffic, and achieve a higher position in search engine results. Follow these simple steps to stay ahead of the curve and reach your goals easily.

If your mission is to rank higher on Google, then Kleza is your go-to solution. From digital marketing to website development, we leave no stone unturned to make your business successful. Our experts analyze your goals and create strategies to boost your online presence and deliver results. So, sit back and relax while we turn your business vision into a digital success story. Kleza is where innovation meets performance, and success is not just a goal; it’s a journey.