by sulakshana | Jun 14, 2023 | Blog
In today’s rapidly evolving business landscape, organizations face the challenge of keeping up with customer demands and market changes. Traditional methods and approaches often fall short in delivering products and services at the speed required to stay competitive. That’s where agile transformation comes into play – a strategic shift that empowers businesses to adapt, innovate, and thrive in the face of uncertainty.
Agile transformation is not just about embracing a new methodology; it’s a mindset shift that drives collaboration, flexibility, communication, and speed in every aspect of your organization. By embarking on this transformative journey, you can unlock a world of possibilities, including enhanced customer satisfaction, accelerated product delivery, and reduced defect rates.
While the path to agile transformation may seem challenging, our blog is here to guide you through every step of the way. Follow us to embark on a transformative journey that will revolutionize the way you develop and deliver projects, ensuring your organization’s long-term success in the dynamic marketplace.
What is Agile Methodology?
It is a project management framework, where a project is managed by breaking into several phases. This methodology adopts an iterative approach, ensuring active stakeholder engagement and continuous delivery at every stage. Due to its adaptability to change, flexibility, and high level of customer input, it is a popular approach for project management.
What does Agile Transformation mean?
The process of shifting a complete organization to an Agile approach is known as Agile transformation. While many enterprises consider embracing agile, lean, scrum, etc., as transformation, agile transformation is much bigger than this. It is more about creating an environment by embracing innovation, creativity, cutting down layers of management, and employee empowerment.
5 Benefits of Agile Transformation
1. Accelerated Time to Market:
Agile methodologies with shorter iterations enable faster product delivery and increased flexibility. Smaller timeframes allow for focused efforts on specific deliverables and rapid adaptation to changing requirements.
2. Empowered and Self-Organizing Employees:
Agile transformations nurture a healthy organizational culture where employees are more independent, self-organizing, and empowered to take ownership of their work.
3. Enhanced Efficiency and Transparency:
Agile transformations foster closer team collaboration, leading to improved efficiency and transparency in work processes.
4. Elimination of Obstacles:
Agile transformations encourage individuals to seek and offer help from colleagues, creating a supportive environment that helps overcome obstacles effectively.
5. Maximized Return on Investment (ROI):
Embracing agile methodologies enable organizations to claim a higher ROI. By prioritizing customer value, continuous improvement, and strategic work alignment, agile teams optimize project outcomes and deliver exceptional results. This leads to a higher return on investment for the organization’s projects and initiatives.
What are the challenges to overcome with Agile Transformation?
Ability to Change:
Employees who are accustomed to old procedures and processes face one of the most difficulties in agile transformation. To overcome resistance, strong change management tactics, clear communication, and the establishment of a culture of trust and collaboration are required.
Cultural Barriers:
Organizational cultures that prioritize hierarchy, control, and rigid processes may hinder agile adoption. Addressing cultural barriers requires creating an environment of empowerment, transparency, and lifelong learning.
Lack of training and skill gaps:
When compared to traditional ways, agile methodologies necessitate a different skill set and mentality. Lack of training and skill gaps can stymie agile practice implementation. To close these gaps, proper training, coaching, and mentoring are required.
Speed and Quality:
Agile techniques emphasize speedy delivery, but quality criteria must also be met. To strike the correct balance between speed and quality, rigorous testing and quality assurance, practices must be implemented throughout the agile development lifecycle.
Sustainment of the transformation:
Agile transformation is a continuous process and to sustain the transition, it is necessary to follow ongoing assistance, reinforce agile concepts, and cultivate a culture that values agility, cooperation, and adaptability.
5 Steps to a Successful Agile Transformation
1. Establish a Plan:
Define your objectives clearly and communicate them to all stakeholders. Agile transformation is all about getting better results, whether that means increasing revenue, lowering defects, or delivering value at scale.
2. Build a Powerful Team
Provide agile training and coaching to your teams in order to build an agile mindset and equip them with the required skills and practices. Foster a culture of continual improvement by encouraging cooperation and ownership.
3. Embrace the Right Tools and Technologies:
For successful enterprise agility, it is crucial to have robust cross-team communication tools, streamlined time and project management systems, seamless data integration solutions, and transparent fail-safe mechanisms for immediate recovery.
4. Achieve Hands-On Experience
Embrace hands-on governance, adopt an iterative approach to project delivery, establish active communication channels with clients, and invest your efforts in building and sustaining this agile structure. All these will set the foundation for a successful and enduring transition to agility.
5. Drive your progress forward
Once the teams have established discipline and predictability, shift the focus towards organizational improvements. Harness the power of agile tools to measure quantitative metrics and enhance the delivery cycle. With continuous monitoring and iterative enhancements, you can accelerate your organization’s growth and achieve greater efficiency in project delivery.
How to maintain the Agile Transformation Momentum Successful?
Agile transformation is a continuous process that promotes fundamental changes in organizations, allowing them to adapt to changing market conditions. Effective Agile methodology training is essential for ensuring effective deployment and increasing business value. It improves customer satisfaction, product quality, and reduces time-to-market. Furthermore, Agile enables businesses to quickly adapt to changing market demands, optimize resources, and drive continuous progress.
At Kleza, we understand the importance of achieving excellence in today’s competitive landscape. As a software development and digital marketing firm, our focus is on delivering tangible results. We offer a comprehensive range of solutions designed to keep businesses ahead of the curve. Choose Kleza as your partner in maximizing your potential for success.
Together, let’s achieve the power of agility and pave the way for a brighter future. Contact us today at +1 913-800-2728 and experience the difference that Kleza can make for your organization.
by sulakshana | Feb 22, 2023 | Blog
Is your website built on WordPress? If yes, have you started optimizing it according to WordPress SEO Checklist?
With WordPress being the most preferred content management system, several businesses have shifted and built their new websites on WordPress. Among the several benefits WordPress provides, optimizing websites for search engines is the most effective.
In today’s world, ranking on search engines is vital as almost everyone relies on online searches before opting for a service/product. While this seems to be simpler, it can be possible only when you have your website optimized with a comprehensive WordPress SEO Checklist.
If you are unclear about where to get started, then here is our WordPress SEO Checklist! Keep reading and start optimizing to improve your website’s performance.
What is WordPress SEO?
WordPress SEO is nothing but the practice of optimizing websites with SEO techniques. This is the best way to make sites more visible on Google search results and other search engines. When this practice is done well, you can increase the quality and quantity of the traffic.
The Ultimate WordPress SEO Checklist for 2024
WordPress SEO Checklist
1. Choose a Secured Hosting Provider
Having a reliable hosting provider is crucial as it helps your website optimize for search engines. It makes your site faster, secure and maximizes the uptime of your website. There are several types of hosting providers – managed-to-host service, cloud hosting, shared web hosting service, virtual dedicated server, etc. Some of the popular website hosting service providers are WP Engine, SiteGround, Bluehost, Kinsta, etc.
2. Install SSL Certificate
Secured Sockets Layer (SSL) Certificate is important WordPress SEO Checklist. It enhances your SEO rankings and brand reputation. Having an SSL certificate helps visitors understand that your site is verified and safe from hackers. Also, according to Google, an SSL certificate is a major requirement, and it is one of the key factors for SEO ranking. Whether the website you own is for personal use or commercial use, have an SSL certificate installed to obtain the SEO benefits.
3. Find the Right Keywords
Keywords have the ability to define what your content is majorly about. When it comes to SEO, they play a key role to make the search engines understand what the content is and display your site when there is related search query. Thus, it is necessary to optimize content with keywords that people search in order to have the website rank higher on search engines.
4. Install SEO Plugins
SEO Plugins are incredibly the best way to improve web content rankings. With SEO plugins installed, you can get updates on what formatting changes are needed, and how you can optimize pages and posts to rank content on top of search engines. Some of the best SEO plugins for WordPress include Rank Math, Yoast SEO, Ahrefs, Schema, etc.
5. Improve the Website’s Load Time
Improving the load time of the website is not just a factor for user experience, it is an important factor for SEO too. When your website is more complex, it results from slower page load time. This directly affects bounce rate, user experience, revenue, and search performance. Increase site usability by improving load time to enhance rankings on search engines. Rely on website speed optimization tools to start increasing your page speed. Here are a few listed – GTmetrix, WebPageTest, Page Speed insights, etc.
6. Optimize URLs
URLs are not just small information about the webpage’s location. When they are kept simple, accurate, and relevant, they can bring more users and support search engines in understanding. If they aren’t structured as needed, they can break the website’s search engine rankings. Make sure to design and structure URLs properly to achieve SEO success. Consider using SEO tools such as Semrush, Moz Pro, BuzzStream, etc, for optimizing pages for SEO.
7. Use an SEO-Friendly Permalink Structure
Permalinks play a crucial role in making the page understandable for both search engines and visitors. Slug, which is the last part of the URL is the most important part of the permalink. Slugs need to be short and have to be included with the targeted keywords of the page to make it attractive and understandable for users and search engines. When the permalink structure isn’t as needed, it can affect your site’s organic traffic.
8. Use XML Sitemaps
Make your webpages easily found on search engines by building a good XML Sitemap. These act as your website’s roadmap helping search engines to lead all your important pages faster. The most beneficial aspect with XML Sitemap is that you can make your website rank better even if the internal linking is imperfect. In addition, when there is a new update related to content, search engines such as Google and Bing, easily access them and make the URLs crawled. Start building your sitemaps without errors by relying on SEO tools.
WordPress SEO Checklist
9. Optimize the Page Heading
If you’re looking to enhance the readability and accessibility of your web page, optimizing your headings is a must. By using headings effectively, you can structure your content in a way that makes it easier for readers to comprehend. Additionally, well-structured headings can also improve your page’s SEO, helping it rank higher in search engine results. This leads to increased engagement and lower bounce rates. To make the most of heading tags, be sure to use them consistently and correctly. Starting with only one H1 tag for the main heading of the page and using H2, H3, H4, etc. for subheadings. You can also consider using SEO tools to optimize your headings further.
10. Make the Website Responsive
Having a responsive website is a crucial factor for improving user experience and SEO rankings. A website that renders well on all devices and screen sizes enhances accessibility, navigation, and customer experience. It also contributes to faster page loading times, social shares, and better search engine rankings. In order to validate your website’s performance, you can use SEO tools such as Moz, Screaming Frog, and SEO Site Check-up, which can help you identify areas for improvement and optimize your website accordingly.
11. Verify Ownership on Google & Bing
This is an important step to get access for your site’s private search data. With Ownership verification, you are proving Google & Bing that you own the website. This verification process allows Google and Bing tools to continuously scan the site and find issues such as phishing attacks, malware, etc immediately. Get started with Google search console & Bing Webmaster Tools for verifying your site’s domain ownership.
12. Add Alt Text to Images
Alternative text (Alt text) helps in describing the functionality or purpose of the image that is available on the webpage. When a page fails to load image, alt text helps screen readers especially the ones with visual issues to read aloud. In addition, alt text also helps search engine bots in understanding the page content and ranks the image in image search. Try using SEO tools such as SEOptimer, Screaming Frog SEO Spider tool, etc., to find and update the missing alt text.
13. Add Title Tags and Meta Descriptions
Title tags, also known as SEO titles and SEO descriptions are a major factor for having your pages ranked. With perfect title tags and meta descriptions, you can help search engines and users understand what the page is about. These can significantly improve search visibility and assure better click-through rates. Ensure to follow the standard SEO character limit, i.e., 50 – 60 for the meta title and 150-160 for the meta description to avoid truncation in the search results. Get assistance from SEO tools such as SEMrush, Ahrefs, Meta Tags, etc, to build eye-catching content.
14. Start building Interlinks
Internal linking plays a crucial role in SEO by providing search engines with a clear understanding of the structure of your website and the connections between pages. This helps search engines to index your website more effectively and improve your website’s ranking. Furthermore, internal linking can enhance the user experience by guiding them to other relevant pages with valuable information.
15. Check the Website’s Visibility Settings
Website visibility is a key factor for welcoming visitors from search engines. When this isn’t achieved, your entire business goal gets affected as your brand is failing to get the needful reputation. In order to make your website visible to search engines, it is important to check your WordPress Settings. Go to “Settings” and click “Reading”. Look for the category named “Search Engine Visibility”, and uncheck it to make your website crawled and indexed by the search engines.
Get Ahead of the Competition with our SEO Checklist
Want your website ranked higher in search results? A comprehensive WordPress SEO checklist is essential for optimizing your website and staying on top of search engine rankings. SEO is a long-term strategy, and proper planning is key to achieving success.
Speed up your rankings by choosing the experts at Kleza & improve the website for search engines.
As a leading digital marketing agency, we prioritize SEO strategies for business growth. Our experienced SEO team will work closely with you to deliver maximum results. Contact us at +1 908-395-8797 to speak with an SEO strategist about optimizing your WordPress website.
by sulakshana | Aug 1, 2022 | Blog
Want to have your business ranked on local search? Local SEO is a key to attracting local customers irrespective of the service or product a company offers. It optimizes your business for related local search and improves online presence, especially for your local audience.
Did you know that about half of Google searches are related to local queries? People prefer to search for products or services near them, which is why “near me” searches are increasing rapidly. And, to have your business benefit from such local searches, it is essential to perform local SEO Tips to optimization in the right manner.
Winning the local market is key for businesses of all sizes. Learning the tips and tricks in optimizing the website for local searchers can help to stand out from the competition. In this blog, let us look at Local SEO, its importance, and the Local SEO Tips to rank websites on Google for multiple cities and keywords.
What is Local SEO?
Local SEO is a strategy of Search Engine Optimization (SEO) to help businesses gain more visibility in their local search results. It is appear more often on the relevant queries and serve the people living in your
Importance of Local SEO for Businesses
By practicing SEO, we can optimize websites, and increase visibility and rankings on the , Local SEO helps in targeting a specified audience in a particular geographical location and assures several benefits too.
- Helps to connect with local people
- Attracts and increases the scope of business
- Enhances rank higher on Google
- Increases traffic from users in the area
- Encourages local advertising & more
8 Local SEO Tips to Rank Website on Google Local Search – with Physical Address
Google My Business is a great platform to improve the Local SEO of businesses having multiple physical locations. This powerful business listing site helps in highlighting a business’s best features and gives an opportunity for your customers to know and engage with you. It has impressive features and one can get the full advantage of these only when used completely.
Below are a few tips to help you in utilizing Google My Business (GMB):
- Create Google My Business Account: The importance of GMB is increasing rapidly. It’s essential to use your regular Gmail account that is utilized for business to sign in. With this account, you can use the features that are available on Google My Business.
- Optimize Contact Information: Be meticulous while updating your contact information. The business name and address have to be used correctly and it should be the same in other listings on the web. Mismatches or Inconsistencies can make your business considered spam and may penalize you.
- Update every Section: Have your GMB filled in completely with relevant information as it can promote higher rankings and increase user engagement.
- Write a Description: Ensure to have an informative description that emphasizes more about your business. The content has to help customers know who you are, and why you are the best among other competitors. Avoid using repeated content, links & HTML in this section.
- Choose a GMB Category: Optimize your Google business profile by choosing a category. A relevant GMB category can help you to be found in discovery searches and makes you available for category-specific features offered by Google. Thus, ensure to be specific and if falling into multiple categories, choose additional categories that can be applied.
- Upload Business Photos: Make your business profile the best by adding quality photos. This will not only enhance your online presence but also positively impacts on rankings, increases engagement, and shows you the results of local image searches.
- Selection of Attributes: Once you are done with Category selection, you will be provided with a list of attributes. For example, if you have a business related to restaurants, then you need to choose attributes like Dine-in, Delivery, Takeout, etc. These can be special features and help your potential customers to know your business.
- Encourage Google Reviews: Reviews are the best influencers for encouraging consumer buying. Also, these are the ranking factors in Google Algorithm. So, start approaching your customers to get star ratings and reviews. Also, do remember to respond to their reviews.
4 Local SEO Tips to Rank Website on Google Local Search – Without Physical Address
- List the City Pages: Remember that city pages should not be developed more than 15. So, as an initial step analyze which cities are important for your business. Then, start developing the multiple city pages and content respectively.
- Optimize for Location-specific Keywords: Perform local keyword research for identifying keyword ideas that can give you a higher chance of visibility in a specific local search. Establish an SEO strategy with those set of location-specific keywords such as Primary Keyword + Location + Brand Name. Ensure that the keywords complement and enhance the content.
- Create Location-Specific Content: To rank on top of each of your specified locations, it is essential to have web pages that are particularly optimized for the location. While developing the webpage content, ensure to have unique content that fulfills the needs of your potential customers. On these location-wise pages, you can also include testimonials/product reviews, optimize on-page elements, add photos, maps, videos, etc.
Want to be on the top of local search results?
To stay dominant in your local search results, it is essential to understand your key audience, and then build brand awareness on local business search rankings with potential keywords.
Kleza focuses on the latest local SEO tips and has been helping clients to succeed at local SEO. Our forward-thinking practices help to stay successful, encourage building reputation and website authority. If you are also seeking long-term success, do reach us!
Our experience will not only help you to rank faster but also help in reap the benefits of Local SEO!
Do read our previous blog to have your pages indexed instantly with Google API Plugin!
