by sodham@kleza.io | Nov 21, 2022 | Blog
Is your website promoting everything about your business? Websites are often the first impression of any brand and they should be able to convert users into customers.
In today’s world where everyone finds information online, a website is like a minimum identity. A website that provides a good user experience gives confidence to the customers.
Similar to how we validate or update our business plans regularly, we need to measure our website’s performance and if needed, should make necessary changes. A website should be able to give a clear idea of who you are, the purpose of your business, and what customers can get from your business. If the website is failing to meet this major purpose, it is time to redesign the website.
Kleza has been helping several brands in bringing value to their websites. Based on our experience and proficiency, we have listed the website redesigning checklist and tips to follow.
What is Website Redesigning?
A website redesign is a process of revamping the website with updates focusing on content, format, structure, and website navigation for better performance and user engagement. There are several reasons why companies opt for website redesigning. Some of the major reasons include –
- Site rebranding
- Lead generation
- Improved user experience
- Optimization for Mobile users
- SEO and site performance, etc.
To make an existing website more powerful, it is necessary to have proper planning and a checklist that guides. Below is the Website Redesign Checklist which can help in simplifying your website redesigning process.
Website Redesign Checklist
Research Phase
- Perform a thorough Audit: Audit, review, and understand your current website. Check your user trends and mark the pages that are performing and not performing. This helps in understanding the weak points, allows you to keep the performing pages intact, and redesign the pages that are failing to generate traffic.
- Analyze your Competitors: This can be one of the most beneficial steps for your redesigning process. Competitor analysis helps to examine the competitors’ features, marketing, weaknesses, strengths, market share, etc. This comparison can determine where you are standing in the competition and what you need to do to stay ahead.
- Understand your Customers: You should design a website that has to meet the customer’s needs. Try to figure out what your customer is expecting and develop a website that is appealing and creates a connection with your users.
Planning Phase
- Set Goals: In this step, you have to set up goals that can help you think smartly. Your goals are your plan of action for further steps. So, try to consider every possible parameter that you are aiming to enhance on your new website such as bounce rate, domain authority, time on site, number of sales, etc.
- Match your website with the brand: If you haven’t changed the look and feel of your website for a while, then this can be the best time to update. Refer to the latest web design trends and start reworking elements such as brand colors, fonts, logos, etc., to match your brand identity.
- Content & SEO: Analyze the existing content and do a complete audit to understand what has to be improved. Then, develop strong engaging content with performing keywords. This can help in increasing your SEO rankings, webpage positioning on Google, etc.
- Set a Realistic Timeline: Now that you have an idea of what has to be enhanced for your new website, set a schedule that should be realistic. Also, before moving ahead with the redesign, make sure to back up the old site, content, and images.
Development Phase
- Check Site Accessibility: In this step, you need to validate the user experience being offered. Ensure that your site is easy to navigate, accessible, and has elements that can contribute to your site’s success.
- Mobile Optimization: Your new website has to offer the same experience irrespective of the platform being chosen. Many customers prefer to land on your website through mobiles. Therefore, consider optimizing your website for mobile.
- Cross-Browser Compatibility Testing: This is an essential step because it helps to verify if the website redesign is working as intended. This testing mainly focuses on accessibility, performance, and functionality. By performing cross-browser testing, you can ensure that the website redesigned has the ability to work well on various browsers such as Mozilla Firefox, Chrome, Microsoft Edge, Safari, etc.
- 301 Redirects: If you haven’t updated older pages that aren’t adding value to your website, have them removed or redirected to 301. A 301 redirect is a Permanently Moved status code and it ensures that crawlers & visitors access the pages that are forwarded to the existing content. This is an important step for not losing rankings and traffic.
Going Live
- Go Live: Your new website is now ready to be published. Go live, have maintenance ongoing and do check the performance regularly. Also, make the needful improvements whenever needed for your customer’s best experience.
Website Redesigning Tips
Below are a few tips to make your website redesign process easier and more beneficial.
- Make your entire website optimized for SEO
- Add a blog if you haven’t had one before to enhance content marketing
- Create new landing pages that are focused on converting leads
- Have your website personalized according to your brand
- Make sure to add elements and features that are attractive
- Use contrasting colors for highlighting the key areas of your website
- Cross-check the responsiveness of your page and have them optimized for mobile devices
- Never ignore technical aspects such as page speed, loading time, SEO, and content
Planning to get your website revamped?
The process of website redesigning can be intimidating, but when you choose services from Kleza, you will have a website that meets your business goals. Our creative and professional approaches help you to seek quality results within strict timelines.
Kleza has helped several enterprises in revamping their website. When looking for services to develop or redesign websites for SEO, performance, user experience, content, and for the latest trends, partner with Kleza today!
We have all the solutions to stay competitive in the digital world. Contact us at info@kleza.io
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by sulakshana | Aug 1, 2022 | Blog
Want to have your business ranked on local search? Local SEO is a key to attracting local customers irrespective of the service or product a company offers. It optimizes your business for related local search and improves online presence, especially for your local audience.
Did you know that about half of Google searches are related to local queries? People prefer to search for products or services near them, which is why “near me” searches are increasing rapidly. And, to have your business benefit from such local searches, it is essential to perform local SEO Tips to optimization in the right manner.
Winning the local market is key for businesses of all sizes. Learning the tips and tricks in optimizing the website for local searchers can help to stand out from the competition. In this blog, let us look at Local SEO, its importance, and the Local SEO Tips to rank websites on Google for multiple cities and keywords.
What is Local SEO?
Local SEO is a strategy of Search Engine Optimization (SEO) to help businesses gain more visibility in their local search results. It is appear more often on the relevant queries and serve the people living in your
Importance of Local SEO for Businesses
By practicing SEO, we can optimize websites, and increase visibility and rankings on the , Local SEO helps in targeting a specified audience in a particular geographical location and assures several benefits too.
- Helps to connect with local people
- Attracts and increases the scope of business
- Enhances rank higher on Google
- Increases traffic from users in the area
- Encourages local advertising & more
8 Local SEO Tips to Rank Website on Google Local Search – with Physical Address
Google My Business is a great platform to improve the Local SEO of businesses having multiple physical locations. This powerful business listing site helps in highlighting a business’s best features and gives an opportunity for your customers to know and engage with you. It has impressive features and one can get the full advantage of these only when used completely.
Below are a few tips to help you in utilizing Google My Business (GMB):
- Create Google My Business Account: The importance of GMB is increasing rapidly. It’s essential to use your regular Gmail account that is utilized for business to sign in. With this account, you can use the features that are available on Google My Business.
- Optimize Contact Information: Be meticulous while updating your contact information. The business name and address have to be used correctly and it should be the same in other listings on the web. Mismatches or Inconsistencies can make your business considered spam and may penalize you.
- Update every Section: Have your GMB filled in completely with relevant information as it can promote higher rankings and increase user engagement.
- Write a Description: Ensure to have an informative description that emphasizes more about your business. The content has to help customers know who you are, and why you are the best among other competitors. Avoid using repeated content, links & HTML in this section.
- Choose a GMB Category: Optimize your Google business profile by choosing a category. A relevant GMB category can help you to be found in discovery searches and makes you available for category-specific features offered by Google. Thus, ensure to be specific and if falling into multiple categories, choose additional categories that can be applied.
- Upload Business Photos: Make your business profile the best by adding quality photos. This will not only enhance your online presence but also positively impacts on rankings, increases engagement, and shows you the results of local image searches.
- Selection of Attributes: Once you are done with Category selection, you will be provided with a list of attributes. For example, if you have a business related to restaurants, then you need to choose attributes like Dine-in, Delivery, Takeout, etc. These can be special features and help your potential customers to know your business.
- Encourage Google Reviews: Reviews are the best influencers for encouraging consumer buying. Also, these are the ranking factors in Google Algorithm. So, start approaching your customers to get star ratings and reviews. Also, do remember to respond to their reviews.
4 Local SEO Tips to Rank Website on Google Local Search – Without Physical Address
- List the City Pages: Remember that city pages should not be developed more than 15. So, as an initial step analyze which cities are important for your business. Then, start developing the multiple city pages and content respectively.
- Optimize for Location-specific Keywords: Perform local keyword research for identifying keyword ideas that can give you a higher chance of visibility in a specific local search. Establish an SEO strategy with those set of location-specific keywords such as Primary Keyword + Location + Brand Name. Ensure that the keywords complement and enhance the content.
- Create Location-Specific Content: To rank on top of each of your specified locations, it is essential to have web pages that are particularly optimized for the location. While developing the webpage content, ensure to have unique content that fulfills the needs of your potential customers. On these location-wise pages, you can also include testimonials/product reviews, optimize on-page elements, add photos, maps, videos, etc.
Want to be on the top of local search results?
To stay dominant in your local search results, it is essential to understand your key audience, and then build brand awareness on local business search rankings with potential keywords.
Kleza focuses on the latest local SEO tips and has been helping clients to succeed at local SEO. Our forward-thinking practices help to stay successful, encourage building reputation and website authority. If you are also seeking long-term success, do reach us!
Our experience will not only help you to rank faster but also help in reap the benefits of Local SEO!
Do read our previous blog to have your pages indexed instantly with Google API Plugin!
by sodham | Jun 17, 2022 | Blog
Do you know the need for webpages to get indexed? Indexing is the process through which we can help Google to be aware of the site. When a new page is discovered, search engines like Google try to understand the page and store the information in its target database –
Google Index. Eventually, this helps the indexed pages to appear during search results. Typically, indexing is the first step for a website to rank and generate traffic.
If a page is not indexed, it remains invisible and fails to reach the right audience. Indexed pages are important for a website to improve its organic traffic. Google is one of the major search engines where businesses can stay dominant by reaching their target audience.
Google Indexing enhances site performance and may even give a major boost to conversions by sending the website on page one. In this blog, let’s understand what Google New API Plugin is and how it benefits in instant indexing.
Common Reasons Why a Site Fails in Indexing
Google’s indexing process involves several steps. A simple error can make the complete process go in vain. So, it is necessary to validate if there are any issues, and if found, need to fix them at the earliest.
Below are some of the reasons why webpages fail to get indexed.
- Site Is Not Mobile-Friendly
- Issues with Loading
- Usage of JavaScript for rendering content
- Failure in adding all domain properties to Google Search Console
- No-Index
- Not Using a Sitemap
- Improper URL structure
- Use of Robots-No-Index tag
- Redirect Errors
- Submitted URLS are Soft 404
- Duplicate/Low-Quality Content
- Missing Interlinks
- DNS Issues
In addition to these, there may be other reasons too impacting page indexing. Google receives a number of indexing requests regularly. It takes a minimum of 3 days to index a webpage.
However, indexing has now become easier with the new Google Indexing API plugin. With this plugin, we can easily identify the crawling errors and get pages indexed instantly. It gives a great advantage to the marketers of this era to stay ahead in the search results with quality organic traffic.
What is Google Indexing API Plugin?
With Google’s new Indexing API Plugin, any site owner can directly inform Google when a new page is created. When placing an indexing request through this plugin, one can easily find the errors and resolve them instantly. The plugin is explicitly helping webpages to get indexed instantly and rank faster.
Steps to follow for indexing a page or site with Google Indexing API Plugin
Google Application Programming Interfaces (APIs) help in communicating with Google services and other integrated services. Google’s Indexing API is specifically designed to inform Googlebot to crawl pages faster.
Here is the step-by-step guide for using the new Google Indexing API Plugin.
Step 1 : Follow the steps below for creating an indexing API project
- Login to your Google Cloud Platform account. Create one, if you do not have an account
- Click on the Select a Project. From its drop-down, choose the New Project option
- Click on the Create Project option for creating a new indexing API project
- Create. Ensure to use a name that can be recognized later
- Once the project is created, you need to Enable API access. Select the project which requires Instant Indexing API and click on Next
- Click on the Enable option and close it. This step enables the project to access the Instant Indexing API.
Step 2 : Follow the steps below to create a Service Account
- Open the Service Accounts page to create a service account
- Now, you will be asked to select the API project for which you are planning to create a Service Account
- Once the project is selected, you will be taken to another page to create an account. Click on the Create Service Account button. Then enter a name or description for the newly created Service Account
- While entering the details, make sure to copy the Service Account ID which looks similar to an email address. Then, click on the Done button
- Click on the three vertical dots which are under the Actions column. Then, click on Manage Keys
- Your next step is creating a new JSON key for the service account. You need to click on the Add Key, and from its drop-down choose Create new key option
- A dialog box will appear to validate which type of key format is needed. Choose the JSON Format and click on Create
- The .json file will be downloaded automatically. This step is confirmation that you have created the API key successfully
Step 3 : Add the service account as an Owner for the Google Search Console
- Register and verify your website with the Google Search Console Google Search Console
- To validate the ownership property, open the Google Search Console, select the property and click on Settings
- Click on Users and permissions
- You need to click on the three dots which are next to your account to add a user. Click on Add User
- A pop-up will appear asking for details. You need to enter the Service Account ID (which was saved before) in the Email Address section. Make sure you have given the Owner level permission and click on Add
- Next, you have to check whether the provided Service Account has received the ownership or not
Step 4 : Download the Google Indexing API Plugin
https://wordpress.org/plugins/fast-indexing-api/
Step 5 : Plugin Configuration
- Upload and install the Instant Indexing for Google plugin from WordPress Dashboard
- Alternatively, you can also install the Plugin through the WP Admin Panel
- Activate it and navigate to Rank Math → Instant Indexing Settings. Under the Google API Settings tab, copy and paste the contents available on your JSON file or upload the file
- Now, select the type of posts you want the Indexing API to remind Google for crawling as soon as it is published /updated or deleted. Then, click on Save Changes
- You can now use Google’s Indexing API to have any page or post indexed instantly on your website
- Go to the Console tab and enter a URL or more under the Instant Indexing Section. Choose the Action as Publish/update URL and click on the Send to API button
- You will see a response instantly from API similar to the below
- You can check the status of the URL by selecting Get URL Status and remove the URL by choosing Remove URL
- Instead of entering the URLs in the Instant Indexing section, you can also index the pages from WordPress posts section.
- When hovering on each post, there will be an option to update/check the status of a post. You can select a post or page individually or make use of the bulk options to index or update posts instantly
- Follow these simple steps to get pages indexed instantly with Google’s Indexing API
Google’s Indexing API is a major resource for marketers in this digital age. It serves the purpose of faster page indexing and gives the potential to reach a wider audience. Marketers have to adopt these practices in order to gain more visibility. The plugin is simple, yet very efficient. Follow the steps mentioned above to have your page discovered quickly. Looking for more details? Do reach us to get support from our expert team!
